How to Boost Response Rates Through Affordable Flyers in Glendale?

by / / Affordable Printing
affordable flyers in Glendale

Print marketing might have been affected by the increasing popularity of online media. However, mail marketing remains an effective method to generate leads and sales. For that reason, affordable flyers in Glendale are still effective in marketing your products and services. 

However, your print flyer marketing must be used in conjunction with your online marketing. As long as you have the best flyers, you can use them to compliment your online strategy. 

These flyers are useful in reaching an older demographic that cannot access your online marketing channels. 

Affordable Flyers in Glendale in Boosting Sales — What to Do?

affordable flyers in Glendale

Emphasize the Benefit 

The flyer is a direct response marketing. Thus, to succeed in it, you need to emphasize or highlight the benefit of your offer in your headline. 

Keep in mind that the majority of your recipient will only read your flyer’s headline. 

That said, make sure that you maximize those few words count. You must make sure that healing is easy to read. It should also communicate the main benefit of your product or service. 

Amateur marketers are wasting their flyers by using a catchy slogan or highlighting their company name. 

But don’t just write any headline. 

Make sure that it answers the question of your recipients, “What’s in it for me?” You should give them reasons to read your flyer. For instance, you should use, “50% off on resistance bands,” instead of highlighting your brand. 

Thus, when you print your flyers, make sure that you specify the benefits of your products to the reader or recipient. 

Use Unique Paper 

Your recipients might have received a lot of flyers in a day. As a result, when they get your flyer, they may just throw it right away. 

That’s why when you order affordable flyers, make sure that you order bright colored or unique paper to boost your chances that your reader will read your headline. Then again, your headline must contain the main benefit of your product or service. 

Add a Coupon code 

When you include a coupon in your flyer, you are giving your recipients a reason to take your offer. But don’t just include a coupon. Make sure that it includes a form of urgency, like for a limited time only or “first 10 customers.” 

The use of a coupon will also help you monitor and track the outcome of your flyer marketing. The right coupons will help you track where your customers are coming from. In that way, you will know what marketing campaign you must optimize. 

Try Split Testing 

It is also vital to test different flyers. You can try sending the same flyers with different headlines. Or you can try the same headlines with different colors. Then, don’t forget to add a coupon in those flyers so you can track which ones are working. 

Printing your flyers doesn’t cost a lot of money. However, you need to know how to optimize them to ensure the success of your marketing campaign.

To order affordable flyers in Glendale, please give us a call at (818) 260-9512.