In the age of the Internet, it might seem that business cards are no longer needed by companies, workers or owners. Many businesses don’t even bother to print out cards for their teams, and even those that do are likely to restrict business cards to their senior members. Small companies are the most likely to not issue cards, and the self-employed will generally not invest in them, believing that their digital connections are the only things that they need. However, this can be a mistake, and there are several good reasons why business cards should still be used.
Direct Marketing at your fingertips
When you produce a business card, you are essentially giving a little bit of advertising to potential customers. Digital marketing, including SEO and PPC, can work well for new leads and some customers, but nothing is as useful as in-person meetings, which can be finished with the exchange of business cards. They help to create a strong first impression, with your name and company in the middle, and brand colors, logos and images on the card. Handing over a business card can help to enhance your reputation, and that is more likely to help you be a success with customers.
They make your brand
Business is all about establishing a brand, and then enhancing that brand’s reputation. A brand will help your company to be recognized, even without words, and a business card can help to deliver your brand message. These cards should have all of your contact information, including website and email. If you are particularly tech-savvy, then you might use QR codes on cards, allowing your potential customers to scan these, and go directly to your home page or social media site. This makes it the perfect branding tool.
You can become viral
Don’t think that digital marketing is the only thing to go viral. If you have a creative, eye-catching or entertaining business card, then you could be shared quickly between business contacts. A business card which is more than the standard piece of paper will often be shown to friends and family, and might even be photographed and put online. This means that you could reach a much wider audience, some of which will become your customers and all through the use of professional and cheap business cards from a Glendale printing firm.