When it comes to modern trends, it is fair to say that nobody saw the banner printing in Los Angeles trend coming. Part of the reason why this trend has surged in popularity is that the premise almost died prior to the 2020 Covid pandemic. Here is why banner printing is so popular (all of a sudden).
The Day Banner Printing Died
A lot of weird and unexpected stuff happened during the pandemic and subsequent lockdowns. The smog over LA cleared, parts of China became visible from space, Venice waterways were clear enough to see the bottom, and comic book stores pretty much went extinct. Another casualty was the banner printing business. If you think about it, why would people need banners when nobody is visiting shops and nobody is going to events.
As the lockdowns eased, banners started to become popular. It was almost like we missed them because they had become so surreptitiously absent. Suddenly, a banner in the street drew attention. All of the sudden, having a banner outside your store actually made people look at what you were offering. Perhaps there is a psychological reason, but we noticed them more because they had been absent for a while. A little like a street where the lamp-posts stop working for about a month, and when they finally come on again it seems to alter the very essence and atmosphere of the street.
It’s Inexpensive, Sustainable, and Reusable
We have always known that banners were pretty eco-friendly. When you compare their carbon footprint to things like digital signs, leaflets, and even websites, a banner is far more eco-friendly. How did this affect the banner hanging trend? Perhaps it was the sharp focus that the pandemic drew on our ecosystem.
During the lockdowns, British foxes re-appeared and started dramatically lowering the number of wild rabbits that were damaging farmers’ crops. Wildlife began to resurface in American forests, and even freshwater fish stocks seemed to start refilling. The global lockdowns really shone a light on how damaging we are to the overall environment, and it helped to spur a greener outlook. When it comes to green advertising methods, banner advertising is up there with planting a flower garden in the shape of your business logo.
Good Quality Really Matters
Another reason why the banner trend became popular is that modern (new) banners are better made and better laid out. Gone were the tatty and poorly designed banners of the past. Even amateur designers can create pretty good-looking banners these days, and it really shows when they are used in the real world. Since banner quality has improved so much, it stands to reason that this would spur on the banner-loving trend. If you fancy hopping on board with the banner trend, then search out the best banner printing in Los Angeles. Try the services that My Printing Matters offer. You will be happy with the quality and thrilled with the price. Banner advertising may only be a trend right now, but it is sustainable, affordable, and immediately effective, so get in now while the “Gettin” is good.