Catalog printing in Burbank has never gone out of style. Even though we’re living in the digital age, many people still appreciate businesses that print their product catalogs.
Printed catalog’s popularity waned in the early 1990s because more and more people turned to the Internet when they wanted to purchase something.
But marketing professionals started to realize that catalogs are still important in today’s digital marketing world. Consumers are still looking forward to receiving catalogs in their mail.
Influence Your Target Audience with Catalog Printing in Burbank
Printed catalogs can influence the purchasing decision of your potential audience. They are said to be better than TV ads or sites.
This survey showed that when people received printed catalogs, they became more interested in the products. In fact, the majority of them purchase an item after just seeing the printed catalogs.
Printed catalogs are also active. Consumers can touch them, unlike when they are looking at the products on their computer screen.
Indeed, consumers have several shopping channels to go to if they wish to buy something. They can go to brick-and-mortar shops, social media pages, websites, or call the retailer.
But they are more inspired to get to know your products after receiving your printed catalogs. Even if they won’t go to your physical store, the catalogs have piqued their interest so they visit your website or social media.
In other words, printed catalogs can create awareness. They can also introduce new ideas.
If they are well-designed and printed in high-quality materials, they can be used as a marketing strategy to drive more customers to your shop or eCommerce sites.
If you are targeting millennials, then printing your catalogs can be a good marketing tool to reach them. They are tech-oriented people.
But they still love receiving traditional mail. The reason for this is that they feel overwhelmed with digital media. Some of them would even unsubscribe to newsletters that contain product catalogs.
However, if they receive physical mail with your printed catalogs, their multiple senses are stimulated.
Although all generations love direct mail, millennials are most connected with it.
Stimulate Different Senses
Physical media can produce a stronger emotional response. And printed product catalogs are physical media that can stimulate their multiple senses.
This creates positive emotions and memories. When these elements are stimulated, they can invoke memories. Each time they see your product, they will remember that happy feeling they felt when they first saw your product catalog.
Yes, printed catalogs do produce results. Catalogs, brochures, and other printed promotional materials can drive action.
However, the value of catalog marketing must be done appropriately. And you need to print your catalogs using high-quality paper and printing machines.
Talk to our experts about catalog printing in Burbank on how to use this marketing tool to boost your business and increase product awareness. Call us at (818) 260-9512.